Guide to Choosing a URL Shortener

Reposted with permission from

If you use Twitter, share digital resources often, or attend many conferences, you have probably used or created a shortened URL. While the purpose of shortening a URL may seem obvious (who can remember a link that is 100+ characters long?), how to create one, and which service to use can be a little more confusing.

In this post I will demystify URL shortening by sharing which services I use, when I use them, and discuss a few tips that you may not be aware of.

Depending on the situation, I currently use one of three URL shortening services. I’ve listed these below, along with a few details on each.


TinyURL is the first URL shortening site that I can remember using. I stumbled upon it when I moved my training evaluations online and needed a short memorable link that I could share with participants. One of my favorite features of TinyURL is the ability to create a custom URL instead of the random numbers and letters these services typically generate. I still use the service to this day when I need a custom shortened URL (i.e. instead of

TinyURL Screenshot

While similar to TinyURL, offers additional tracking features that I’ve come to rely on often. For example, it can track number of clicks and saves, allow me to make the link private, add notes and more. I also like because of its Chrome extension that I have added to my browser. It allows me to easily create and share a shortened URL from any site with the click of a button. Screenshot

Even though I use both TinyURL and in certain situations, I’ve come to rely on Google’s URL shortening service as my site of choice when I need to shrink a link. There are several reasons for this including the depth of analytics that Google provides and the fact that it keeps a history of links I’ve shortened as part of my Google account. This means there’s no need to create another username/password to keep up with or share my account information with another service. Another plus is that Google’s URL shortener automatically creates a QR code with the link. To access, simply click on “details” in your history, or add the shortened link to your address bar and add a “.qr” to the end. Cool, huh? I’ve also recently installed a Chrome extension to shorten websites with one click, but will need to use it a bit more before I can say how it compares to Screenshot

Another consideration when using any URL shortener is the life of the link. While shortened links may not expire, they will only last as long as the service used to create them. So if you are using TinyURL to shorten links, and TinyURL decides to shut down, then your links are going to be shut down as well. This is another reason I like to use Google. I feel more comfortable with the longevity of Google compared to other sites. However, Google has been known to shut down services in the past (i.e. Google Reader), so there’s never a guarantee that any link shortened will be around forever.

So there are my top three URL shortening services along with some details on each. Please let me know of other services you use (and why) in the comments section below.

This entry was posted in Tools & Resources.
Bookmark the permalink

About Jason Carroll

Jason first learned of Assistive Technology while working on his undergraduate degree where much of his spare time was spent assisting a regional education centre with basic technology needs. Amazed at how this technology could benefit so many students (particularly those he grew up with) he was hooked and immediately became an expert at the centre. After receiving his Masters, Jason returned to the coop to serve as a full time Assistive Technology Consultant serving over 200 schools in the central Kentucky Region.

Since this time, Jason has trained thousands on Assistive Technology and Universal Design for Learning concepts throughout the United States and beyond. His focus is on integrating research based practices into the work he does and helping others ensure that what they are doing works. He specialises in assisting people to bridge the gap between operation of technology and actual implementation. Jason is a published author, has taught Instructional Technology and Universal Design for Learning at the University level, and spends a significant amount of time on e-Learning and blended learning initiatives. He is a graduate of the Assistive Technology Applications Certificate Program (ATACP) from California State University at Northridge and holds a Masters in Business Administration.

Currently Jason serves as Product Marketing Manager for North America at Texthelp Inc. where he oversees new product launches and speaks nationally on a variety of Assistive Technology topics.

One Response to Guide to Choosing a URL Shortener

  1. Technology News says:

    Out of the above url shortener Google url shortener is best.. There are other url shortners like

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>